Citroen seeks boost from new wave of quirky cars
Posted by Michael Thomas at
Time was, Citroen oozed elegance and quirky charm: The French automaker's low-slung DS was the preferred ride of movie stars cruising the Riviera, while the bug-eyed 2CV rivaled its German cousin, the VW Beetle, in cuteness.
But after Peugeot bought Citroen in 1976, the DS line was closed and the brand's identity eroded. Cheap plastic replaced chrome and leather, the 2CV grew too outdated to sell, and the brand's allure gave way to ho-hum wagons and sedans that lacked the panache of their ancestors. more ...
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